UP Tourism 2025: Spiritual Journeys, Royal Stays and Smart Travel at OTA Expo
Uttar Pradesh is a state where every corner tells a story — the breathtaking Taj Mahal in Agra, the soulful ghats of Varanasi, the divine presence of Ayodhya, and the Nawabi charm of Lucknow. In 2025, this heritage-rich state is stepping onto the global stage at the One Travel Alliance (OTA) Expo, where travel, culture, hospitality, and modern services come together.
Uttar Pradesh in 2025: Tourism on the Rise
Tourism in UP has seen an impressive boom. With the inauguration of the Ram Mandir in Ayodhya, the state has become a major spiritual destination, drawing lakhs of visitors every month. In 2024, Uttar Pradesh welcomed more than 250 million domestic tourists and over 1.2 million international travellers.
To match this growing interest, the government has committed over ₹7,000 crore for tourism projects, including international airports in Jewar and Ayodhya, luxury river cruises on the Ganga, and restoration of heritage sites in Varanasi, Agra, and Lucknow.
What You’ll See at the OTA Expo?
The One Travel Alliance Expo 2025 is designed as a one-stop travel marketplace. Here, Uttar Pradesh Tourism will showcase not just destinations, but also the entire ecosystem that makes travel seamless:
- Hotels and Hospitality: From heritage havelis in Lucknow to luxury stays near the Taj, find accommodation options to suit every traveller.
- Airlines and Connectivity: Learn about improved air routes with new airports and better flight connections across the state.
- Culture and Festivals: Experience UP’s cultural calendar — Deepotsav in Ayodhya, Holi in Mathura-Vrindavan, Diwali in Varanasi, and more.
- Travel Itineraries: Ready plans for Agra, Varanasi, Ayodhya, Mathura, Lucknow, and the Buddhist circuit.
- Smart Travel Services: River cruises, guided heritage walks, and eco-friendly stays.
Why This Year Matters?
The OTA Expo 2025 comes just ahead of the festive and wedding season, when tourism demand is at its highest. Adding to the excitement, the GST Council’s decision to reduce taxes on hotels and air travel (effective September 22, 2025) means trips across Uttar Pradesh will be more affordable. Whether it’s planning a spiritual journey, a family vacation, or a heritage tour, travellers will find everything in one place at the expo.
Before the Journey Begins…
Uttar Pradesh has always been a land of stories — from the timeless beauty of the Taj Mahal to the spiritual chants along the Ganga. Now, with smarter travel services, better connectivity, and cultural experiences, the journey is easier and richer than ever.
At the One Travel Alliance Expo, you don’t just explore destinations — you discover hotels, airlines, and cultural experiences that bring your Uttar Pradesh journey to life.
